So the first major step I took is to get Google Analytics added my company's site. Google Analytics adds a tiny tracking application to your site that captures visitor data such as where they are geographically, what led them to your site (direct traffic, search engine) and what type of behavior they exhibited while at your site. All of this data is available in a number of attractive reports.
Further Reading:
Google Analytics (Paperback) by by Mary E. Tyler and Jerri Ledford
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